All Def Digital (ADD) and FUSION have agreed to a multi-year strategic partnership to broadcast the All Def Movie Awards. FUSION will be the exclusive broadcast partner and will partner with ADD to build the new awards season franchise.
FUSION’s cable network will air a special one-hour broadcast of the All Def Movie Awards on Sunday, February 28 at 7PM and re-air it throughout the night. FUSION and ADD will also feature content from the event across their respective digital and social platforms, including FUSION’s Snapchat Discover channel.
The announcement was made by Russell Simmons, founder and Chairman of ADD, and Isaac Lee, CEO of FUSION and Chief News and Digital Officer of Univision.
"We are thrilled to have a like-minded network partner helping us build what will be an explosive media property and franchise in the All Def Movie Awards," said Simmons.
"Elevating underrepresented voices is core to FUSION’s mission and we are thrilled that the All Def Movie Awards will be an event for us to celebrate the diversity that makes our culture so rich," said FUSION CEO Isaac Lee. "Last year, FUSION partnered with All Def Digital as we sparked a dialogue about our country’s broken juvenile justice system and now we are excited to build on the success of that partnership to provoke another important conversation."
"The All Def Movie Awards are meant to fill a generational and cultural void — just as the MTV Movie Awards did," said Sanjay Sharma, President and CEO of ADD. "FUSION is the perfect partner to celebrate the uncelebrated, and use comedy to encourage honest dialogue and action."
Awards will be recognized by members of the All Def Academy, who today announced the following films will compete for Best Picture of 2015:
– "Beasts of No Nation"
– "Straight Outta Compton"
Members of the public can vote for two categories in the All Def Movie Awards (Best Picture and Most Quoted Movie) online at http://bit.ly/AllDefMA, through midnight on February 23rd.
Other awards will honor Best Actor, Best Actress, Best Director as well as Best Bad Muh F**ka and other often overlooked categories, such as Best Helpful White Person and Best Black Survivor in a Movie.
The All Def Movie Awards, which will be held just yards from the Academy Awards stage, will feature a Black Carpet for celebrity presenters, arrivals and VIP guests. The show will also feature a special live musical performance, and a consistent stream of video content before, during and after the show on all of ADD’s social channels, including Facebook, YouTube, Snapchat and Periscope.