The official poster for the 69th Festival de Cannes — taking place from May 11 to 22 and presided over by Australian director George Mille — was designed using stills from Jean-Luc Godard ‘s film “Contempt” by Hervé Chigioni and his graphic designer Gilles Frappier. The 2016 visual identity has been created by Philippe Savoir (Filifox).
The festival described the poster as follows:
“It’s all there. The steps, the sea, the horizon: a man’s ascent towards his dream, in a warm Mediterranean light that turns to gold. As an image it is reminiscent of a timeless quote used at the beginning of ‘Contempt’: ‘Cinema replaces our gaze with a world in harmony with our desires’.”
This year Michel Piccoli will open the Red Carpet for the 69th Festival de Cannes from the roof of the famous villa designed by the writer Curzio Malaparte, It’s a symbolic choice, since this film about the making of a film – regarded by many as one of the finest ever made in CinemaScope (the Piccoli/ Bardot pairing along with Fritz Lang, Raoul Coutard’s cinematography, Georges Delerue’s music, and so on and so forth) – had such a considerable impact on the history of film and cinephilia.
On the eve of its 70th anniversary, by choosing to represent itself under the symbol of this simultaneously palimpsest and unambiguous film, the Festival is reiterating its founding commitment: To pay tribute to the history of film and to welcome new ways of creating and seeing. The steps represent a kind of ascension towards the infinite horizon of a cinema screen.”