At Guadalajara’s 14th Market (4-9 March), European Film Promotion worked together with five European sales companies on marketing campaigns of seven
European films from five different countries via Film Sales Support (FSS). FSS is backed by the Creative Europe – MEDIA Program of the
European Union and facilitates sales of European films to Mexico and other countries in South America. To optimize sales opportunities, FSS encouraged
sales agents to hold additional meetings with buyers in their offices in Mexico City after the market. This year, a total of almost €18,000 were
reserved for marketing and networking purposes with local and South American distributors and buyers.
The Market, part of the 31th Festival Internacional de Cine en Guadalajara (FICG, 4-13 March), relocated to MUSA, the Museo de las
Artes of the University of Guadalajara in the old part of the city. Again, EFP had a European stand at the market’s new venue, offering a base for
all participating European professionals. Sales representatives from Film Factory, Media Luna new Films, Taskovski Films, Urban Distribution and Wide attended Guadalajara bringing with them films from Spain, the Czech Republic, Austria, the Netherlands and France. Amongst the films for sale to
Mexico are David Serrano’s comedy, "We Need to Talk,"Jakob Brossmann’s documentary, "Lampedusa in Winter" and Tjebbo Penning’s thriller,"Clean Hands." Following Italy, Switzerland is the film festival’s guest country this year.
FSS funding was confirmed by EFP’s member organizations Austrian Films, the Instituto de la Cinematografa y de las Artes Audiovisuales / ICAA (Spain),
UniFrance films, EYE International (The Netherlands).
Thanks to SWISS FILMS, EFP’s member organization, one Swiss film additionally benefited from marketing support in Guadalajara.