There’s movement in the Hollywood publicity world.
Academy of Motion Arts & Sciences publicity executive Christina Kounelias moves over to Participant Media, run by Participant founder and chairman Jeff Skoll and new CEO David Linde, to whom Kounelias will report as of March 28. And veteran publicists Joy Fehily and Michael Donkis are bringing their Prime PR staff over to PMK-BNC, reporting to Co-Chairman and CEO Cindi Berger. Fehily left PMK in 2009 to launch Prime, while Donkis left corporate PR at talent agency Endeavor.
Leaving behind an Academy embattled by diversity issues, Kounelias will head to smoother waters as Participant’s new executive vice president, Worldwide Marketing
and Communications. Kounelias will lead their global marketing strategy for all films and media, helping to coordinate Participant’s pro-social narrative. She leaves her stint as the first chief marketing officer at AMPAS, where she oversaw all marketing, communications and digital media for The Oscars®, the Academy Museum, and a year-round slate of programming. Her team took the Academy into the digital age, growing the Academy’s social media presence to over 9.2 million followers and radically reshaping its online presence.
Previously, Kounelias held senior marketing and communications posts at Warner Bros. and Fox Broadcasting as well as indies New Line and Miramax.
For their part, Fehily and Donkis are joining PMK•BNC as Executive Vice Presidents, establishing a new Entertainment Strategy and Development department for the firm. Prime clients include: Seth MacFarlane, Aaron Sorkin, Robert Downey, Jr., Olivia Wilde, Dave Navarro, Anthony McCarten (“The Theory of Everything”), Scott Alexander and Larry Karaszewski (“The People v. O.J. Simpson”), Dustin Lance Black (“Milk”), Lucinda Coxon (“The Danish Girl”), Christopher McQuarrie (“Mission: Impossible – Rogue Nation”), Phil Lord and Christopher Miller (“The Lego Movie,” “21 Jump Street”), Brad Peyton (“San Andreas”), James Gunn (“Guardians of the Galaxy”), Joel Silver (“The Matrix” trilogy, “Sherlock Holmes” franchise), Graham King (“The Departed”), Carnival Films (“Downton Abbey”), Howard Gordon (“Homeland,” “24,” “Tyrant”), Josh Schwartz and Stephanie Savage (“Gossip Girl,” “The OC”), Marti Noxon (“UnREAL,” “Girlfriends’ Guide to Divorce”), Nahnatchka Khan (“Fresh Off the Boat”), Sarah Treem (“The Affair”), Terence Winter (“Vinyl,” “The Wolf of Wall Street”), producer/author/motivational speaker DeVon Franklin and IMDb.com and its founder Col Needham.
With offices in NY, LA and London, the addition of Fehily, Donkis and their team brings the agency’s staff to over 320. A partial list of PMK•BNC’s entertainment clients includes: Sandra Bullock, Sean Combs, Cameron Diaz, Lena Dunham, Selena Gomez, Kate Hudson, Matthew McConaughey, Robert Redford, Billy Crystal, Zooey Deschanel, Lea Michele, Kelly Ripa, Colin Farrell, Vanessa Hudgens, Shonda Rhimes, Jimmy Kimmel Live!, DirecTV, CW, Showtime, Oprah Winfrey Network, Revolt TV, SAG Awards, Academy of Country Music Awards, The Princess Grace Foundation, Tim McGraw, Harry Connick, Jr., Faith Hill, Eric Clapton, Christina Aguilera, John Mayer, Kings of Leon, and an extensive touring roster with clients such as Justin Bieber. The agency’s film department garnered 40 Academy Award-® nominations this year for their work on campaigns such as “Ex Machina,” “Carol,” “The Hateful Eight,” “Room,” “Bridge of Spies,” “Brooklyn,” “The Revenant,” and others.