The expense and expectation surrounding “Batman v Superman: Dawn Of Justice” doesn’t have to be spelled out. But for weeks, many have been wondering if Zack Snyder‘s gritty “Man Of Steel” sequel can make the estimated $1 billion worldwide it needs to for Warner Bros. to justify such an enormous expenditure money. But according to Ben Affleck, the studio is on top already.
“Look, in the broad sense, from a long-term portfolio perspective, Warner Bros. has already won,” he told the LA Times. “They own this vast underexploited [intellectual property] that is DC. They’re going to make all these movies regardless. Will every DC movie be great and be successful? No. Would it be good if ‘BvS’ works for them? Yes, obviously. But if any one of the movies doesn’t work, it doesn’t mean it all goes away. ‘Green Lantern‘ didn’t work, and Green Lantern is going to come back and work for them.”
The actor may be right in regard to DC’s IP being too big to fail, but the movie appears to be headed to some big box office anyway. Deadline reports that tracking reveals that ‘Batman v Superman,’ two weeks from release, is ahead in advance ticket sales where “Daredevil,” “The Avengers” and “Furious 7” were at the same point. If the trajectory stays on target, it could mean opening around the same as the $160 million bow for “The Dark Knight Rises,” and would make the movie the biggest Easter debut ever. Worldwide, it could top between $300-340 million in its first weekend. We shall see.
“Batman v Superman: Dawn Of Justice” opens on March 25th. Check out a big batch of new photos below.