XLrator Media has acquired North American distribution rights to the documentary feature “At All Costs” which is set in the world of AAU basketball and explores how the AAU system has professionalized youth “grassroots” basketball in America.
Written and directed by Mike Nicoll, the film follows highly recruited blue chip prospects – Parker Jackson Cartwright (Los Angeles, CA) and Gabe York (West Covina, CA) , their families and their teams as they navigate the shaky terrain of the AAU circuit in pursuit of their dreams.
XLrator Media will release “At All Costs” this Fall via its PACE multicultural label.
“’At All Costs’ is a fascinating and revelatory documentary that takes viewers behind the curtain to see the tremendous training, dedication and sacrifices required by the players, their families and teams to make it in the highly competitive world of AAU basketball,” said XLrator Media CEO Barry Gordon.
“AAU has assumed a vital role in the basketball culture at every level, from high school to college to the Pros. Every summer the nation’s best players travel all over the country to play in front college and even NBA scouts – it has become an indispensable component of achieving success in the basketball world,” said Etop Udo-Ema.
The film is produced by Ian Ward, Mike Nicoll and Nick Henry of New MAN Media.
The deal was negotiated by Barry Gordon and Robert Patla of XLrator Media with Mike Nicoll on behalf of the filmmakers.