XLrator Media has today announced their acquisition of North American distribution rights to the AAU basketball documentary feature “At All Costs.” The distributor is planning to release the film this fall on its PACE multicultural label.
As XLrator Media shares, “For any kid with dreams of playing professional basketball, the road to the NBA starts with AAU. ‘At All Costs’ explores how the AAU basketball machine has professionalized youth basketball in America. As the ‘business of basketball’ balloons into a multi-billion dollar industry, the stakes for finding ‘The Next Big Thing’ have never been higher. The film follows blue-chip recruits, their families, and their AAU programs as they travel the country playing in marquee, life-changing events.”
Of the news, XLrator Media CEO Barry Gordon commented, “‘At All Costs’ is a fascinating and revelatory documentary that takes viewers behind the curtain to see the tremendous training, dedication and sacrifices required by the players, their families and teams to make it in the highly competitive world of AAU basketball.”
The film was produced by Ian Ward, Mike Nicoll and Nick Henry of New MAN Media.
Check out a clip from another recent XLrator Media film, “Camino,” below.