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Career Moves: Michael Joe Goes to STX, Ubisoft Gets a New COO and More

Career Moves: Michael Joe Goes to STX, Ubisoft Gets a New COO and More


Keep up with the revolving door that is the film industry with our weekly Career Moves column that tracks all the comings and goings of the industry leaders that make Hollywood tick. Check out last week’s Career Moves to find out who went where, when and why.

– Michael Joe, formerly of Universal, based joined STX Entertainment (which recently put out the first-person feature “Hardcore Henry”) as Chief Operating Officer of the Motion Picture Group. Joe will again be working with STX chairman Adam Fogelson, who also previously worked at Universal. Of the news, Fogelson commented, “I had the privilege of working with Michael for many years when we were together at Universal. There are very few people in this industry with his depth or breadth of experience or understanding of our business. He is a disciplined and forward-thinking leader whose financial acumen, business skills, and experience make him another extraordinary hire for our company and I am truly thrilled to be working with him again.” In previous roles, Joe served as president of Relativity Media, coming to that joke from a position at the New York-based hedge fund Elliott & Associates, where he managed entertainment investments.

– Gerard Guillemot is the CEO of Ubisoft Motion Pictures, replacing Jean-Julien Baronnet. Of the news, Ubisoft chairman Yves Guillemot (and, yes, the two are brothers) said, “We thank Jean-Julien for helping make Ubisoft Motion Pictures the industry leader in bringing video game brands to film, television and amusement parks. With the ‘Assassin’s Creed’ movie arriving in theaters on December 21, and multiple other properties in development and production…Gerard will ensure the team continues spearheading our strategy of expanding our popular game brands into new entertainment formats and reaching new audiences.” Gerard was formerly EVP of marketing and publishing at Ubisoft. The news was first reported by Variety. 

– IFP Chicago has hired director and producer Nicole Bernardi-Reis as their new executive director. Most recently, Bernardi-Reis served as Board President, where she led the non-profit organization through a time of rapid growth and revitalization, providing a much needed support network for Chicago’s independent filmmakers. “IFP Chicago is all about empowering Midwestern filmmakers to be entrepreneurs and create sustainable careers,” said Bernardi-Reis in a formal statement. “Last year was an immense growth year for IFP Chicago. This year our focus is on creating more opportunities for our membership by strengthening partnerships at a national level, redesigning our website to be more of a filmmaking resource, and working to engage both the creative and finance communities in the process of independent filmmaking in Illinois.” Bernard-Reis’ impressive career has also seen her producing and programing film conferences and screenwriting competitions. 

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