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Brooklyn’s Eastern Effects: Why the Closing of This Sound Stage Is a Big Deal, and What You Can Do to Stop It

Brooklyn's Eastern Effects: Why the Closing of This Sound Stage Is a Big Deal, and What You Can Do to Stop It

For decades, the Gowanus Canal has been a blight on Brooklyn. Once a major industrial transportation route in the 19th century, the now visibly-polluted and horrid-smelling canal was designated a “superfund site” by the EPA years ago, and earmarked for a $500 million clean up. As efforts begin in earnest to address the environmental hazard, New York City must find an area to serve as the temporary staging site for the massive project. Claiming eminent domain, the site the city has chosen is 270 Nevins Street in Brooklyn, which is the home of Eastern Effects’ main sound stage. Unless the city can be convinced to use a nearby vacant lot, Eastern Effects will lose their $5 million main soundstage — the heart of their business.
Eastern Effects opened in 1999 as a small lighting and grip equipment rental company, but over the years has invested millions in building production offices and sound stages to become one of the leading vendors servicing New York City’s booming film and television business. Most notably, Eastern Effects is home to FX’s “The Americans,” which is wrapping up its critically-acclaimed fourth season.

Watch: ‘The Americans’ Season 4 Trailer Finds the Jennings in More Trouble Than Ever

Why This Is a Big Deal

Never has there been so much film and television production in New York City, with 52 scripted television shows being shot in the city during the 2015-16 season. The city’s production infrastructure (crew, equipment, locations, offices and stages) is at — and many would argue well past — capacity.  The competition for sound stages is particularly cutthroat, with the state requiring productions shoot on qualified New York stages to receive the 30% tax incentive, which is what is attracting so many television shows.

To highlight the demand for studio space, Louis CK recently said he was offered $50,000 by another production to give up his lease on the stages he used to shoot “Horace and Pete,” which is not an uncommon practice for large Hollywood productions desperate for space. To get in on the action, Brooklyn developers are fixing up warehouses and converting them into “stages” — though many are still more warehouse than stage. Eastern Effects though has built, from the ground up, a state-of-the-art facility, including spending $5 million renovating 270 Nevins Street, which is one of the few stages that meets the state’s stringent Level 2 requirement necessary for large-scale shows.
Just as important, Eastern Effects has been a valuable member of the New York film community and a large supporter of independent film. In addition to handing out production grants for equipment that has been vital to films like “Obvious Child” and “Beasts of the Southern Wild” getting made, they have stayed loyal to their more humble indie roots and supported smaller films, even when it hasn’t been in their best financial interest.
“I’ve been working with Scott [Levy, owner of Eastern Effects] since he bought his first truck, and he’s always been tremendously generous and supportive of my projects, regardless of the budget,” Sundance award-winning producer Sophia Lin told Indiewire. “We couldn’t have made ‘Compliance‘ without Eastern Effects, and that’s just one of the many times he’s helped me out over the years.”

Eastern Effects has also led the diversity charge, hiring from the Brooklyn Workforce Initiative and the Made in New York PA program — the Mayor’s Office of Media & Entertainment’s attempt to diversify the New York City film world and make sure all city residents get a chance to benefit from growing industry.  They run free training seminars for students at Brooklyn College, where they also donate equipment.  Without any publicity or fanfare, this reporter has seen the Eastern Effects team donate facilities, equipment and time to aspiring young filmmakers of color through non-profits like Reel Works.

READ MORE: Audiences Want More Diverse Film Casts, Despite Studio Fears — Study

Asked if the Mayor’s Office of Media & Entertainment was getting involved in the effort to save Eastern Effects, Commissioner Julie Menin issued this statement to Indiewire: “The Mayor’s Office of Media and Entertainment values the city’s filming facilities, and will engage with all parties for a positive outcome.”

Does The Temporary Staging Area Have To Go There?

According to Eastern Effects: No. They believe there are three nearby alternative sites which would not disrupt business.
When dealing with matters of pollution and New York City real estate, there are many complicated issues at play, so Indiewire contacted the non-profit Fifth Avenue Committee (FAC) to get their take. Fifth Avenue has a strong history of fighting for economic, social and housing justice — they successfully sued developer Bruce Ratner to build the low income housing he promised when he built the Barclays Center — and they’ve been keeping a close eye on Gowanus Canal clean up to make sure the burden of the enormous project doesn’t fall solely on the residents in nearby low-income housing.
According FAC’s Sabine Aronowsky, one of the three suggested sites is a viable alternative.
“FAC will submit comments to the EPA that continue to support the sewage tank sitting across the street from the Canal, and also support Eastern Effects’ request that an alternative site be selected,” Aronowsky told Indiewire. Calling Eastern Effects a “good community partner” for their support of FAC’s Brooklyn’s Workforce Initiatives, she added that if the alternative site is not picked, it’s important that Eastern Effects, which has a 20-year lease on 270 Nevins Street property, is “made whole for any economic losses resulting in the early termination of their lease and business expenses incurred for renovating the studio space.”

Eastern Effects is asking neighbors and members of the film community to sign a letter of support before Tuesday, May 31st, while the city is hearing comments from the public.

Watch the trailer for Scorsese’s “New York, New York”

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Comments

Anthony Parker

eh, these people are kind of terrible. they treat their employees and freelancers pretty poorly.

MJ

Hah! I had a few friends say the same thing, Anthony. Seriously, that canal is in serious need of a clean-up that’s long overdue, if they need to claim that stage, it would be for the greater good. There are plenty of sound stages elsewhere in Brooklyn, and we’d be doing everyone at The Americans a favor – honestly, do they REALLY want to spend another two years in a depressing area next to a toxic cleanup site?

Norman Oder

The Fifth Ave. Committee did *not* "successfully sue developer Bruce Ratner to build the low income housing he promised when he built the Barclays Center." They threatened suit over disparate impact housing discrimination, and got a faster plan to build the "affordable" "below-market" housing. That’s not necessarily low-income housing. A good chunk of it is for households earning over $100K. "Affordable" simply means you pay 30% of income on rent.

Randy Spence

Keep film in NY. It’s smart business.

R

Anthony and MJ, that’s short-sighted. The Americans will be there for only 2 more seasons. What about all the jobs that could come after? And what about the EEI jobs?

    Anthony Parker

    R, I understand where you are coming from but again…I have experience with these people and I’m telling you they don’t give a damn about any of their employees. This isn’t about supporting the film community or their own employees, this is about making money. And there’s something like 3 employees who work at the soundstage…I’m sure they could be moved back into the main warehouse. As a filmmaker I don’t like seeing these kinds of things happen, but the government is going to do what they want to do. As I said in my first post, I won’t be losing much sleep over it because of how terrible some of EEI management are.

Sapphire

The Fifth Avenue Committee is a very slippery organization at best! This org. was an enormous factor in the push to NOT situate the retention tanks underneath the Double D pool which would have been the far cheaper method of remediation requiring ABSOLUTELY NO land grab by the City whatsoever. One must pay very careful attention to the Fifth Avenue and the City of NY! Read between the lines people! The Fifth Avenue Committee is now playing a good PR game now because the eminent domain deal is sealed and they know it and they had a hand in it too. After the EPA is done with using the seized private properties the City will sell it to the highest bidder in the residential developers’ circle for HUGE profits and make some more of that “affordable” housing Mr. Oder was referring to. Or maybe not. Maybe like the Brooklyn Library it will not be the highest bidder but whoever is owed the latest favor by our pay to play Mayor DeBlasio. Make no mistake: This stuff is very greedy and very ugly.

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