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Cannes 2016: Meet Ben Braun, Director of Sales and Distribution at Submarine

Cannes 2016: Meet Ben Braun, Director of Sales and Distribution at Submarine

This week, Indiewire is profiling some of the young industry talent behind the scenes at this year’s Cannes Film Festival. The following profile also appeared in Variety’s print edition. 

Ben Braun

AGE: 23
HOME: New York City
CANNES FOCUS: We are representing the Laura Poitras film “Risk” in Directors’ Fortnight and Shirley Abraham’s “Cinema Travelers” doc premiering in Cannes Classics. We’re also showcasing several new projects we have in development or in production in the market. Cannes is a great place to give buyers a sneak peak at our upcoming slate — especially this year, when there are so few films for sale in the festival.
TIPS OF THE TRADE: When your film is premiering at any festival, don’t overlook how critically important your screening schedule is. Ideally, you’ll have a sales agent on board to help navigate this, but you have to be able to identify which screening slot buyers will be able to attend. If you’re premiering against the hottest film, understand that buyers are always going to prioritize that film above anything else and your second or third screening may be the best one for selling the film.

READ MORE: Cannes 2016: Meet Jason Ishikawa, The New Head of Cinetic’s International Sales Division

BIGGEST HURDLE: From Sundance through Cannes, the biggest challenge is navigating the overlap festival to festival. At the same time we’re selling projects in Berlin, we’re signing new ones that will premiere in SXSW. Everyone industry-wide is bogged down with the sheer volume of films we all need to cover — which makes it slower for us to hear the response, positive or negative, that we need to hear.

Check out the trailer for Poitras’ previous feature, “Citizenfour,” below:

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