From the co-producers
of the Oscar-nominated Song of the Sea and the award-winning Long Way
North comes a new digital platform for the art of visual storytelling.
Startup company Craft aims to create a learning and
inspiration center by giving creatives access to a wealth of development,
preproduction, and production material from animation and game productions.
Aimed at animation
professionals and fans, “Craft” is an online subscription- based platform that
allows a user to access the art and conceptual materials of high- quality
animated films, series, and games–the sketches, scripts, concept art,
character designs, storyboards, animatics, work-in-progress animation and much
The initial content
on the platform includes making-of and work- in-progress material from both Song
of the Sea and The Secret of Kells, courtesy of Cartoon Saloon. The
popular and innovative fantasy series Tales of Alethrion is also
available and more content is scheduled to come online regularly. Industry
professionals, students, and fans can explore all this material for learning
and inspiration–compare different versions, see the progression, and even
download the actual files to deconstruct how something was made and the thought
process behind it.
Subscribers to the
platform may peruse content by craft, eg. scriptwriting, storyboarding or
character design, or explore material by film or game project. Furthermore,
anyone can purchase files from the productions to study up close, order
beautiful production prints, and buy unique 3D printed character models.
transparency of the creative process is becoming an industry trend, something
that Craft wishes to further by allowing film and game companies to open up and
build an audience during their production. This is not only a major opportunity
for the content producers, but also a great resource for creatives around the
“We love that stuff
and believe other people love it too and will be inspired to be invited into
the creators’ process.” So says Craft CEO and Co-Founder Frederik Villumsen,
who is also behind the highly respected animation studio Nørlum.
Craft is also a
community building around the making of films, series, and games. Users can ask
questions and creators can directly engage them, adding their notes and
comments or answering questions about the material. The Craft Store provides an
opportunity to access merchandise, print artwork, and order specialty items,
such as 3D printed character figures or art books. Craft launched on May 1st,
2016 and is available now—check it out at www.itsoncraft.com.
Subscribers currently have
access to over 70,000 pieces of pre-production and production material in
animation and games.