two month outreach campaign and screening series, which commenced in April,
aims to leverage the power of Malala’s story to inspire and empower girls and
parents to value and champion education in their homes and communities.
will deploy two tested and proven methods of youth engagement through film –
larger awareness-raising screenings and targeted film-based workshops in select
refugee camps in three locations in Jordan, including the Emirati-Jordanian
Camp run by the Emirates Red Crescent Authority, in conjunction with the United
Nations Children’s Fund (UNICEF) to provide young girls and boys (12-18 years)
the opportunity to express their own views on the importance of their own
education after watching “He Named Me Malala.”
In a call to millions of other girls around the
world and those who stand with them, “He Named Me Malala” launched an
international advocacy campaign in partnership with Malala Fund, Malala’s
nonprofit organization working to empower adolescent girls through secondary
Malala Fund, Image Nation Abu Dhabi and Participant
Media have provided resources to FilmAid to develop materials for the workshops
and screenings and provided schools toolkits to inspire meaningful change in
the area of girls’ education.
This latest outreach in Jordan is part of the
12-month global social action campaign called Stand #withMalala aimed to
support children’s right to education and is also in support of Malala Fund’s #NotLost campaign to educate Syrian refugee
children. FilmAid will continue to work with Malala Fund on a similar program
screening the film and providing leadership training for girls in refugee camps
FilmAid International was honored yesterday (May
13) by the Hollywood Foreign Press Association at the Cannes Film Festival for
their global work using film to affect social change, including their work on
the Stand #withMalala campaign.
2015, Image Nation launched #StandWithZiauddin, leveraging Ziauddin
Yousafzai to reach fathers from the Desi diaspora in the GCC with a message
about girls’ education. The special screenings of “He
Named Me Malala” reached approximately 6,000 men across the Gulf.
“‘He Named Me Malala’ gave us the opportunity to spread a vital
message about girls education to influential communities in our region.
Image Nation created a robust, tailored social action campaign for the
MENA region that is now culminating in our outreach to refugees in Jordan.
We are pleased to partner with FilmAid — an organization that shares our
belief in the power of film to inspire and inform
audiences around the world,” said
Danielle Perissi, head of documentary and factual entertainment, Image Nation
Managing Director, Keefe Murren, agreed, stating: “We are thrilled to have
worked in partnership with Image Nation Abu Dhabi to leverage the power of
Davis Guggenheim’s film “He Named Me
Malala” to support refugee girls’ education. Davis Guggenheim’s film is a particularly potent
weapon in the fight for refugee girls’ rights. A refugee herself, Malala
challenges girls to be brave, not just in fighting for their own education, but
in bravely imagining a future when that fight is no longer necessary. And that is where the power of film is most effective.
Movies remind us that we are authors of our own stories, and that each one of
us is capable of changing the narrative.”
uses the power of film and media to transcend language and literacy, bringing
life-saving information, psychological relief and much-needed hope to refugees
and other communities in need around the globe.
“He Named Me Malala” is released by Fox Searchlight
Pictures, in association with Image Nation Abu Dhabi, Participant Media and National
Geographic Channel. The documentary was produced by Walter Parkes and Laurie
MacDonald under their long-term partnership with Image Nation, and also produced by director Davis