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Ingrid Michaelson’s ‘Hell No’ Music Video Is Made Entirely From Snapchat Filters — Watch the Creative Clip

Ingrid Michaelson's 'Hell No' Music Video Is Made Entirely From Snapchat Filters — Watch the Creative Clip

Snapchat’s social-media dominance continues with Ingrid Michaelson’s “Hell No” music video, which demonstrates the kind of low-budget inventiveness that so often goes viral in these media-saturated times. (It also demonstrates that almost literally no one remembers to film horizontally rather than vertically, alas.) It helps that the song is something of an earworm.

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Among the singer’s different looks: a comically oversized nose, panda face, pig nose, heart eyes and the ever popular rainbow barf. Michaelson, who’s been releasing albums for more than a decade, says that “Hell No” took her four weeks to film. Her hard work has paid off to the tune of 230,000 YouTube views as of this writing, just a few short days after the video was first uploaded.

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More and more movies and videos are being shot in a similarly DIY manner, with Sean Baker’s “Tangerine” being among the more high-profile recent examples to take advantage of increasingly high-quality, consumer-grade equipment. Baker’s film, shot in Los Angeles with three iPhone 5s smartphones, premiered at Sundance last year and won well-deserved critical praise throughout the year.

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