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‘Sausage Party’ Trailer: You Are What You Eat in at Seth Rogen’s Demented Animated Comedy

'Sausage Party' Trailer: You Are What You Eat in at Seth Rogen's Demented Animated Comedy

Many a trailer starts out bright and happy before revealing darker shades, but few do it quite like this new look at “Sausage Party.” Billing itself as the first R-rated CG animated film, the new comedy from Seth Rogen and Evan Goldberg looks like a demented riff on “Toy Story.”

READ MORE: Watch: Chow Down on the Hilariously Deranged First ‘Sausage Party’ Trailer

The trailer introduces us to anthropomorphic talking food items in a grocery store — hot dogs, buns, potatoes — who get plucked from their shelves and taken to a shopper’s home. They’re quite enthused at first: In their world, this is apparently thought of as the highest honor. Then they see what really happens to food in the real world, and the carnage is horrific — turns out that being chopped up, boiled and mashed between people’s teeth isn’t especially fun.

READ MORE: SXSW: Food Sex and F-Bombs Dominate Seth Rogen and Evan Goldberg’s ‘Sausage Party’ at Work-in-Progress Screening

The movie’s voice cast includes Rogen, Kristen Wiig, Jonah Hill, Bill Hader, Michael Cera, James Franco, Danny McBride, Craig Robinson, Paul Rudd, Nick Kroll, David Krumholtz, Edward Norton and Salma Hayek. Greg Tiernan and Conrad Vernon directed “Sausage Party,” which is being released on August 12.

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