If this year’s election cycle reminds you of a certain Mike Judge movie, you’re far from alone. “Idiocracy” screenwriter Etan Cohen tweeted in February that he “never expected ‘Idiocracy’ to become a documentary,” while many have pointed out that Terry Crews’ wrestler-turned-politician President Dwayne Elizondo Mountain Dew Herbert Camacho would probably fare well in our current political climate. Rather than launch a third-party bid, however, the three are instead planning a series of anti–Donald Trump campaign ads in the style of their satirical (and alarmingly prescient) comedy.
Cohen revealed his intentions in a Buzzfeed interview. He says he noticed parallels early on in primary season that got more and more specific as time went on, with people “pointing out things like, ‘Oh, Camacho was a wrestler and Trump was a wrestler.’…It’s like, the more things go on, the more it actually seems to be kind of merging in a very specific, eerie way.” He and Judge plan to move forward once Fox has cleared the rights with Crews. “This is what satire is for, to be able to hold up a mirror and say, ‘This is crazy,'” Cohen continues. “‘Idiocracy’ was like that, but this all of a sudden felt like a very immediate need for the true meaning of satire and what it can actually do.”
Released in 2006, “Idiocracy” stars Luke Wilson as a man of average intelligence who accidentally ends up 500 years in the future and discovers that he’s easily the smartest man alive. It received minimal promotion and wasn’t screened for critics, going on to make less than $500,000 at the box office; it has since developed a cult following, particularly among viewers who understand that Brawndo’s got what plants crave.