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‘Transparent’ Ratings Lag Behind Rivals on Netflix & Hulu

"Master of None," "The Mindy Show" and several others all draw more viewers than Amazon's prizewinner.


Amazon Studios is all the rage in the arthouse world of late, with high-profile films like Nicolas Winding Refn’s “The Neon Demon” and Woody Allen’s “Cafe Society” soon to be released. A new Variety report suggests that the studio’s success hasn’t fully translated on the television end of the spectrum, as “Transparent” — a critical favorite and multiple Emmy winner credited with bringing transgender issues to wider cultural attention — is lagging in terms of actual viewership.

READ MORE: Transgender Characters on TV: How the Roles Have Grown & Why It’s Important

Numbers provided to Variety by Symphony Advanced Media show that the show’s second season averaged a 0.68 rating among adults aged 18 to 49 between September 21 and May 2; Netflix’s “Fuller House” averaged an 11.3, for comparison, while more similar series like “Master of “None” (3.28) and Hulu’s “The Mindy Project” (0.88) outperformed “Transparent” as well. Amazon’s highest-rated original series, “The Man in the High Castle,” averages a 1.41 rating in that demographic.

READ MORE: Kathryn Hahn Reveals the ‘Transparent’ Cast and Crew’s Unique Ritual (Consider This)

Symphony, which began tracking digital and TV ratings last September, uses audio-code-recognition software and culls data from a sample source of 15,000+ plus viewers.

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