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Why ‘American Horror Story’s’ Season 6 Theme Will Remain a Mystery

TCA: FX CEO John Landgraf revealed the network's nefarious plan for keeping this season's theme a secret

American Horror Story Season 6

FX Networks

Ready to find out the theme for the sixth season of “American Horror Story”? Keep waiting.

At the Television Critics Association press tour executive session for FX on Tuesday, CEO John Landgraf declined to reveal what Season 6 of Ryan Murphy and Brad Falchuk’s anthology horror series is about. “We decided, Ryan and I and [marketing president] Stephanie Gibbons, that it would be really fun this year… to keep it a mystery,” he said. “There is a theme and a setting and a place and time, but we’re not going to reveal it.”

READ MORE: ‘American Horror Story’ Season 6 Unveils a Curious New Look

Instead, FX decided to be cheeky in the way it would promote the upcoming season, which premieres in September. It turns out the marketing team made multiple teasers for the “hypothetical themes” this season. The catch? “One is accurate; all the rest are misdirect,” said Landgraf.

That’s good news for those who are hoping that this particular teaser will not become a reality on their screens:

American Horror Story 6

Then again, some people feel that they’ve cracked the code for next season. According to a TMZ report, the word, “CROATOAN,” was seen carved into the bark of a tree on set in California. Not only was this the last sign of the lost colony of Roanoke, North Carolina, in which 117 people mysteriously disappeared in the late 16th century, but apparently it’s a sign for anyone (read: TMZ and “AHS” fans) to interpret. Whether this is a real sign of production or another red herring remains to be seen.

While this bit of chicanery may be frustrating for fans, at least there doesn’t seem to be an end in sight for the future of Murphy’s ability to traumatize you on FX.

“We haven’t talked about an end game for ‘American Horror Story,’” Landgraf said and added that the beauty of an anthology style series is that “As long as you come up with good ideas, you can keep on going… Its only limits are your story and imagination.”

“American Horror Story: Hotel” earned two Emmy nominations in the Outstanding Supporting Actress in a Limited Series category for Sarah Paulson and Kathy Bates. The series returns in  some mysterious form on Sept. 14 on FX.

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