Next time you’re partying late at night and trying to decide on what to imbibe, allow Michel Gondry to help make up your mind. The “Eternal Sunshine of the Spotless” mind director has directed a new ad for Bacardi.
“After dark we come,” begins the cool-sounding narrator. “The night shepherds leading their flock. The grey shirts and the still-in-work-shirts united against all dress codes. The glow gals illuminated by a thousand likes.” Other hip groups singled out for praise: the lords of the playlist, careless dancers, the fashionably late who will forever be just five minutes away, ice maidens braving the cold, midnight feasters and last-train sprinters. All of them, we’re assured, are the night.
Gondry’s most recent film is the low-key “Microbe and Gasoline,” a coming-of-age story about two outcasts who set out on a road trip together. He has previously directed music videos for the likes of Bjork, Daft Punk, Radiohead, Beck and the White Stripes; his commercial work includes ads for Gap and Smirnoff.