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‘The Blair Witch Project’ Honest Trailer: Revisit the Horror Classic Before Seeing Adam Wingard’s Secret Sequel

The third installment is out next week.

"The Blair Witch Project"

“The Blair Witch Project”

Artisan Entertainment

With Adam Wingard’s “Blair Witch” out next week, the folks at Honest Trailers have gone back in time to 1999’s unintentional franchise-starter. Massively influential for its approaches to both viral marketing and found footage, Daniel Myrick and Eduardo Sánchez’s shoestring horror film was massively successful at the box office but divided audiences (many of whom believed it was real). 17 years later, “The Blair Witch Project” is still a conversation starter.

READ MORE: ‘Blair Witch’: This Kickstarter Page Sure Looks Like Viral Marketing

An ominous narrator describes the movie as a “loose collection of scenes about a bunch of kids wandering around the woods for 90 minutes,” a technically accurate description that unintentionally underscores the film’s effect — it achieves so much with so little. Said narrator also points out the main trio’s many tactical errors along the way: ignoring the warnings of locals, knocking over rock totems, tampering with voodoo dolls and entering a “creepy old murder house.”

READ MORE: Review: ‘The Woods’ Delivers The ‘Blair Witch’ Sequel We Wanted 15 Years Ago

Prior to the upcoming sequel, Myrick and Sánchez’s film also led to 2000’s “Book of Shadows: Blair Witch 2,” which had the advantage of being directed by Joe Berlinger of the “Paradise Lost” trilogy of documentaries but the disadvantage of nearly everything else. “Blair Witch” hits theaters on September 16.

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