Since its first location opened in Austin, Texas in 1997, the Alamo Drafthouse theater chain is known for one thing: a strict etiquette policy. The cinema famously prohibits talking or texting during any film screening under any circumstances. If found to be disrupting the film in any way, the staff will provide one warning and if it persists, the disruptors will be ejected without any refund.
In honor of their new Brooklyn location opening this Friday, the Alamo Drafthouse has run a new series of PSA’s that star New York-based celebrities warning moviegoers not to talk or text. The first PSA features “High Maintenance” creators Katja Blichfeld and Ben Sinclair telling off two patrons who are bugging them for pot, the second features the cast of Mike Birbiglia’s “Don’t Think Twice” telling their worst stories about interrupted performances and finally the third features Janeane Garofalo ranting about bad moviegoing behavior. Watch them all below.
“Our commitment to the sanctity of the moviegoing experience, to honoring the hard work and vision of filmmakers with a reverent screening environment, and to having just plain good manners in the public space is unwavering,” says Alamo Drafthouse CEO and Founder, Tim League. “It has been since the very beginning. Yes, we take the policy very seriously, but we love to have fun bringing the message home in unexpected ways. I think this new series is the perfect introduction for our audiences at Alamo Brooklyn to our policy and our approach to it — and they’re just plain fun to watch.”
The Alamo Drafthouse Downtown Brooklyn, located at 445 Albee Square West, will open this Friday, October 28.