After nearly 27 years, Video Watchdog has announced that it will cease publishing its print edition. Tim and Donna Lucas announced the unfortunate news on on the Video WatchBlog today, telling an all-too-familiar story of declining advertising revenues and the disappearance of similar publications over the years.
“After trying many creative ways to generate sales to compensate for newsstand losses and lack of advertising support, rising shipping and postage costs, and a depressed economy, it is simply no longer possible to keep Video Watchdog moving forward,” they write. Among VW’s many admirers, they note, were the likes of Guillermo del Toro and Martin Scorsese.
Video Watchdog began as a black-and-white digest-size magazine in 1990, and celebrated its 100th issue in 2003 by going full color. The Lucases have yet to announce their next move: “Please bear with us during this uncertain time,” they ask, “and we will keep you informed of further developments as they become more definitive.” Read their full statement here.