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Vine Closing: Twitter to Shut Down Video-Sharing App

Twitter killed the video star.

Bad news, viral-video stars: Twitter just announced in a blog post that it’s shutting down the Vine mobile app within the next few months. The company also announced today, in what’s unlikely to be a coincidence, that it will be laying off 9% of its workforce as it continues to struggle to be profitable.

READ MORE: Brad Neely’s Adult Swim Show: How An Internet Pioneer Found New Audiences on Vine and TV

“We value you, your Vines, and are going to do this the right way,” reads the blog post. “You’ll be able to access and download your Vines. We’ll be keeping the website online because we think it’s important to still be able to watch all the incredible Vines that have been made. You will be notified before we make any changes to the app or website.”

READ MORE: Vine Star Cameron Dallas Gets His Own Reality Series on Netflix

Vine first launched four years ago as a means of creating and sharing six-second videos. After becoming popular, it received competition from Instagram, Snapchat and other social-media platforms.

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