For the past decade, the rock group OK Go has captured the attention of the world with their elaborate music videos, many of which have gone viral and garnered millions of views. Today, the group has premiered its latest video for the song “The One Moment” exclusively on Facebook. The video literally took a mere 4.2 seconds to shoot, but when slowed down, you can see the band members engaging with hundreds of synchronized events choreographed to the song. Watch it below.
“We triggered 325 events with extremely precise digital triggers to create the choreography, which unfolds over a little more than four seconds,” explains lead vocalist Damian Kulash, Jr. “We shot with extremely high-speed cameras, which allows us to stretch those few seconds over the full length of the song. Our fastest frame rate was a little over 6000 frames per second, which effectively slows down time to be 20,000% slower than we normally experience it. At those moments, we’re seeing things move through the air that, in real life, are moving faster than the speed of sound.”
In addition to the official video, OK Go partnered with Morton Salt, Inc. to create an interactive version of the clip that salutes five individuals who have spearheaded groundbreaking initiatives to help others. The interactive version can be viewed exclusively at the Morton Salt website.
OK Go will be on “The Late Show with Stephen Colbert” tonight to perform the album. The band will also receive the 2016 American Ingenuity Award in the Visual Arts for their “Upside Down & Inside Out” video from the Smithsonian Magazine on December 8. Follow the link to purchase their new album “Hungry Ghosts” now. For more information on the video, check out some background notes on their website.
Additionally, OK Go will be talking to the fans about the video this Friday, November 25, on their Facebook page via Facebook Live at 9:30 a.m. PT.