Netflix and Red Chillies have announced a new partnership that will bring the production company’s films to the streaming service, namely those starring Indian star Shah Rukh Khan. Khan is hugely popular in his native country and among the Indian diaspora, having long ago earned the “Kind of Bollywood” nickname.
“Shah Rukh Khan is the most sought-after actor in the Indian film industry, and has played a huge role in bringing Indian cinema to the world stage,” said Netflix Chief Content Officer Ted Sarandos. “His monicker ‘King Khan’ speaks to his status as a cultural icon and to the incredible popularity of his films among audiences worldwide.”
“Red Chillies is surging ahead in global entertainment and for the first time, our great stories are going global on Netflix all at once and crossing all geographical barriers,waiting to be discovered over the world,” added Khan. “No more waiting for our fans wherever they are.”
“Dear Zindagi,” which was released in India on November 25, will be the first title to hit Netflix, but it’s far from the only one — dozens more from Red Chillies will be available on the streaming service as well.