Established Producers Join Emerging Indie “Studio”; 12 Movies Per Year, Distribution Guaranteed
The DF Indie Studios website.
Ted Hope, Ira Deutchman, Jennifer Fox, Glen Basner, Scott Free and even Tilda Swinton are among the notable film industry names aligned with a major independent film venture being unveiled Monday. The new company, dubbed DF Indie Studios, is uniting veteran producers with sales and distribution experts. DF Indie Studios (DFIS) will fully finance as many as a dozen films per year, each at a budget of up to $10 million. Significantly, the movies will also have guaranteed U.S. theatrical distribution through the company. “Indie Style, Studio Dependability” is the slogan for DFIS, underscoring an effort by those involved to apply some studio concepts to cost-effective independent film production. DFIS projects, of varying genres, will come from an eclectic core of established film producers including This is That’s Ted Hope and Anne Carey, Scott Free, Jennifer Fox and Redbone Films. Veteran Ira Deutchman is guiding distribution plans. Glen Basner’s FilmNation is handling international sales and output deals for the company’s slate, which an announcement said are valued at $150 million. CEO Mary Dickinson and COO/President Charlene Fisher are leading the self-described “end to end financing” initiative. Chatting with indieWIRE last week, Dickinson and Fisher called producers “the engines” of the emerging venture, which was more than a year in the making. Dickinson and Fisher, executives with a background in company restructuring, told indieWIRE that the first five films will go into production this fall and hit the festival circuit next year, they said. Boldly, the company hopes to create some 10,000 to 15,000 film jobs over the next five years, according to DFIS CEO Dickinson. They declined to detail the sources of their funding, some of which is still being raised. Monday’s announcement, included on page two of this article, seems aimed at generating attention from additional investors. “DFIS’ mandate is to serve as a home for a carefully selected group of producers, providing the tools to give their commercially viable films in this price bracket the best chance for national and international success,” the company said in an announcement being released today. They will celebrate the new venture at a launch event tonight in Midtown Manhattan. More information on DFIS is available on their website.
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ON THE INFO ON THE EMAIL YOU SENT ME
OOPS! Media Get Punk’d By BWR & Ogilvy
I’ve discovered that some top entertainment journalists were fooled by a press release they ran almost verbatim from the usually reliable showbiz PR firms of B/W/R and Ogilvy. Not just Variety (twice) and The Hollywood Reporter but also The New York Times and Los Angeles Times and Business Week and Forbes and Reuters and Bloomberg and as far afield as the Malaysian Insider. (Not me.) Shame on B/W/R and Ogilvy for not checking out their facts. Here’s what happened:
The press release was timed to arrive in reporters’ emails (including mine) on Sunday, usually a slow day news-wise. The headline, “DF Indie Studios launches a producer-centric venture with guaranteed U.S. theatrical distribution for films budgeted up to $10 million” begged for journalists to ask themselves, What the heck does that mean? The resulting news articles reported how two women were launching a new indie company and repeated the release’s claims that “DFIS films will be produced by a team of established producers with successful box office track records including: This is that Productions - Ted Hope and Anne Carey (Adventureland, In the Bedroom, 21 Grams, The Ice Storm, The Savages); Scott Free - Ridley and Tony Scott’s shingle (Gladiator, The Taking of Pelham 123, Thelma & Louise, American Gangster); Jennifer Fox (Michael Clayton, Good Night and Good Luck, Duplicity, Syriana); and RedBone Films whose co-founder, Samara Koffler, ran Harrison Ford’s production company for eight years.” Oh really?
I’ve learned that the two women called up and scheduled a meeting with Ridley and Tony Scott and then came in and talked about financing deals. That was the extent of it. “These people take meetings all the time,” a source close to the Scotts tells me. “But there’s no deal. Absolutely no deal.” Same thing happened with Jennifer Fox, who was president of Steven Soderbergh’s and George Clooney’s production company Section Eight from 2001 to 2007. “Jennifer met with [them] a couple of times. But there is no deal in place,” an insider informed me. I haven’t been able to reach Koffler. On the other hand, producer Ted Hope made himself available to journalists and talked up the two women, whom he said he met 2 years ago and for whom he has “earmarked a handful of projects on a non-exclusive basis but has not yet received any funding for”, wrote blogger Anne Thompson.
Film financing circles expressed incredulity this story came out of nowhere to everywhere. I received from one bankroller an email that said in part: “What am I missing? Here’s a company that hasn’t raised its money, has no greenlit films, can’t explain its domestic distribution strategy, and gets a feature piece in The New York Times. I honestly don’t get it. It reads like a trade article, not a Times article. Who is the publicist? He/She did a great job selling bullshit.”
Now the showbiz PR industry might consider that a compliment. But credibility is hard to win and easy to lose. I bet the primary reason most of the reporters picked up the press release was because it came from the power showbiz flackeries of B/W/R (listed were publicists Chris Libby and Gina Lang) and Ogilvy (Siobhan Aalders).
What great news to wake up to this morning!