|
The DFIS distribution strategy was developed in conjunction with veteran Ira Deutchman, a three-decade distribution and marketing expert who has worked on over 150 films and helped launch Fine Line Features and Cinecom Entertainment Group. Foreign sales and output deals are managed by another industry veteran Glen Basner, who is CEO of FilmNation.
For the last two years, the DFIS founders have engaged respected studio finance executive John Hadity, to guide them through the intricate world of film financing, tax incentives and production planning. Hadity, currently the chairman of the Producers Guild of America East, served 12 years as EVP of production for Miramax and currently heads Hadity & Associates. He will work closely with DFIS EVP of Production Amy Slotnick, a studio production executive and independent film producer who recently concluded her tenure with Miramax as Senior Vice President of Production.
The DFIS advisory board includes Ben Silverman, Co-Chair of NBC Universal; David Wiederecht, President of Investment Strategies and Chief Investment Officer for GE Asset Management; David Spieler, Global Head of Duff and Phelps Technology and Entertainment Practices; and Oscar-winning actress Tilda Swinton.
“DF Indie Studios is set to become an invaluable saving grace of a currently endangered species: the intelligent, ambitious and commercially viable independent film - maybe even of intelligent, ambitious and commercially viable independent filmmakers themselves,” stated Tilda Swinton. “It is my honour and my personal pleasure to be working alongside Mary and Charlene in shaping this inspired and inspiring company.”
“To launch a completely unlevered company in the current climate is the right way to go for our investors, partners and producers,” said Mary Dickinson, who serves as CEO of DF Indie Studios. “Our investors appreciate that they will share in all the revenue streams of the studio. They love that we will also be generating 10,000 to 15,000 film jobs over the next five years, and pumping millions of dollars into local economies with DFIS.”
“We couldn’t be launching the company at a more perfect time. There is a huge opportunity in the independent film world and we believe we have found a singular place in the market,” said Charlene Fisher, President and COO of DF Indie Studios. “There is a growing demand for commercial features, and a lack of quality products at the right price. At DFIS we have worked with our production partners to provide end to end financing, a rigorous greenlight process and guaranteed U.S. distribution to meet this increasing demand. No one else is supporting films produced for up to $10 million in this way.”
Mary Dickinson (CEO) has 20 years of experience in business building, investment and restructuring in entertainment and sports. She restructured and ran the leading extreme sports film production company, Teton Gravity Research, taking it from near bankruptcy to stability. Among other initiatives, her efforts included producing two NBC primetime pilots with Ben Silverman’s production company Reveille. She consulted on the development and financing of RedBone Films (now a DFIS partner), and negotiated content and representation deals with ABC’s “The View,” British Telecom, and William Morris.
Charlene A. Fisher (President/COO) has 16 years of experience in business development and restructuring in the entertainment, sports and internet arenas. Most recently, she restructured and managed a portfolio company for GE Asset Management and then worked with RedBone Films to develop a dynamic new independent film production business model. She has also worked with clients that include ABC, NBC, HBO, ESPN, The Golf Channel, NBA, NHL, MLB, and PGA and LPGA Tours, among others.
Quotes from DFIS’ production partners, advisory board and consultants:
“I have known Charlene and Mary for almost ten years and cannot think of two more creative, honest and determined people to run DF Indie Studios,” stated David Wiederecht, President/CIO of Investment Strategies for GE Asset Management. “I have seen both of them pull off what others thought was impossible, and they always keep the interests of their financial partners first and foremost in importance.”
“We have been working with the DF Indie Studios team for over a year now to make sure their model is designed to help the producer create great films,” said Ted Hope of This is that Films. “Having guaranteed distribution through Ira and his team, working with other key DF Indie Studios team members like John Hadity on production finance and Amy Slotnick on slate development, as well as significant P&A to support their films is something we emphasized and they are delivering.”
“I am so excited about your plans. Just back from Cannes where it is clear that your timing is perfect. The current environment really pleads for this sort of new venture! You’ve got an amazing team – all people I have known, respected and worked with for years,” stated Pat Kaufman, Executive Director, New York State Governor’s Office for Motion Picture & Television Development.
“DFIS offers its equity investors an unprecedented opportunity by providing an unlevered business model with 105% downside risk protection and guaranteed North American distribution for all greenlit films,” explains advisory board member and investor David Spieler. “And best of all, equity investors will share in all revenue streams of the studio including distribution fees and any exit.”
Says John Hadity, “I recognized immediately that DFIS was going to shift the asset class back to the producer, where it belongs. It has been tremendously exciting to participate in the process of bringing this new model to life.”
“The reason I have spent the last year helping to develop the unique and effective DF Indie Studios distribution plan is that the co-founders, Mary and Charlene, have created an industry-changing studio model for indie film with an exceptionally talented executive team, a passion for film and impressive partnerships,” says Ira Deutchman.
“International distributors will respond very positively to a new U.S. distribution company that can supply films with a guaranteed theatrical release and at budget levels that make sense in today’s economic climate,” stated Glen Basner.
“DF Indie Studios fills a missing niche, providing a unique way for investors to participate with independent filmmakers making films that will be distributed,” says Christopher Dixon, Managing Director of Media Investments at GGCP, Inc.
“I wanted an opportunity to get involved in independent film with a partner that treats its investors as exactly that – partners. The DF Indie Studios business model has been designed as an old-fashioned, unlevered model that ensures investors share in all revenue streams of the studio including distribution fees and any exits. Additionally, their veteran management team and producing partners are exactly the people who can deliver on the DF Indie Studios promise,” says investor Sue Callaway, former General Manager of Jaguar Cars North America, and a current contributing editor at Fortune and CNNMoney.com.
|
by Eugene Hernandez (June 15, 2009)
ON THE INFO ON THE EMAIL YOU SENT ME
OOPS! Media Get Punk’d By BWR & Ogilvy
I’ve discovered that some top entertainment journalists were fooled by a press release they ran almost verbatim from the usually reliable showbiz PR firms of B/W/R and Ogilvy. Not just Variety (twice) and The Hollywood Reporter but also The New York Times and Los Angeles Times and Business Week and Forbes and Reuters and Bloomberg and as far afield as the Malaysian Insider. (Not me.) Shame on B/W/R and Ogilvy for not checking out their facts. Here’s what happened:
The press release was timed to arrive in reporters’ emails (including mine) on Sunday, usually a slow day news-wise. The headline, “DF Indie Studios launches a producer-centric venture with guaranteed U.S. theatrical distribution for films budgeted up to $10 million” begged for journalists to ask themselves, What the heck does that mean? The resulting news articles reported how two women were launching a new indie company and repeated the release’s claims that “DFIS films will be produced by a team of established producers with successful box office track records including: This is that Productions - Ted Hope and Anne Carey (Adventureland, In the Bedroom, 21 Grams, The Ice Storm, The Savages); Scott Free - Ridley and Tony Scott’s shingle (Gladiator, The Taking of Pelham 123, Thelma & Louise, American Gangster); Jennifer Fox (Michael Clayton, Good Night and Good Luck, Duplicity, Syriana); and RedBone Films whose co-founder, Samara Koffler, ran Harrison Ford’s production company for eight years.” Oh really?
I’ve learned that the two women called up and scheduled a meeting with Ridley and Tony Scott and then came in and talked about financing deals. That was the extent of it. “These people take meetings all the time,” a source close to the Scotts tells me. “But there’s no deal. Absolutely no deal.” Same thing happened with Jennifer Fox, who was president of Steven Soderbergh’s and George Clooney’s production company Section Eight from 2001 to 2007. “Jennifer met with [them] a couple of times. But there is no deal in place,” an insider informed me. I haven’t been able to reach Koffler. On the other hand, producer Ted Hope made himself available to journalists and talked up the two women, whom he said he met 2 years ago and for whom he has “earmarked a handful of projects on a non-exclusive basis but has not yet received any funding for”, wrote blogger Anne Thompson.
Film financing circles expressed incredulity this story came out of nowhere to everywhere. I received from one bankroller an email that said in part: “What am I missing? Here’s a company that hasn’t raised its money, has no greenlit films, can’t explain its domestic distribution strategy, and gets a feature piece in The New York Times. I honestly don’t get it. It reads like a trade article, not a Times article. Who is the publicist? He/She did a great job selling bullshit.”
Now the showbiz PR industry might consider that a compliment. But credibility is hard to win and easy to lose. I bet the primary reason most of the reporters picked up the press release was because it came from the power showbiz flackeries of B/W/R (listed were publicists Chris Libby and Gina Lang) and Ogilvy (Siobhan Aalders).
What great news to wake up to this morning!