Box Office: “Precious” Still Potent; “Mr. Fox” Leads (Mostly) Fantastic Openers
by Peter Knegt (November 15, 2009)
A scene from Wes Anderson's "The Fantastic Mr. Fox."
Lee Daniels’ “Precious: Based on the novel ‘Push’ by Sapphire” showed no signs of slowing down in its second weekend, according to weekend estimates. After last weekend’s record breaking debut, the film went from 18 to 174 screens, expanding in its initial four markets of Atlanta, NYC, LA and Chicago and opening in Washington, San Francisco, Philadelphia Houston and Dallas. The result was a stunning $6,090,000 gross - placing it in the overall top four despite playing on only a small fraction of the screens of its competitors (“Michael Jackson’s This Is It,” for example, grossed a million dollars less on 3,037 screens). The numbers were good enough to give the Lionsgate release a $35,000 per-theater-average, a massive number for a film playing on over 100 screens, and by far the highest second weekend PTA of the year (the previous best was the Coens’ “A Serious Man” with $21,274, though that was only on 21 screens). It also showed promise in a considerable Friday to Saturday uptick, grossing $1,904,002 on the former day and $2,405,863 on the latter. Though it would not be safe to bet against “Precious” at this point, next weekend will be the film’s opportunity to to truly explode into the mainstream. It will expand into over 100 markets on roughly 600 screens, with expectations at this point quite high. As it stands, the film has grossed $8,914,552 after ten days - already just a little over a million short of its reported $10,000,000 budget. Leading a hungry batch of openers was the limited debut of Wes Anderson’s “Fantastic Mr. Fox,” which was fantastic indeed with a $260,000 gross from just four screens. The film - a stop motion animated adaptation of the Roald Dahl novel - managed to average $65,000 from its New York and Los Angeles screens, the year’s second best limited debut after “Precious.” This bodes very well for the Fox Searchlight release, which will expand considerably in the coming weeks. It was also pretty much on par with Anderson’s previous debut, “The Darjeeling Limited,” which averaged $67,469 from 2 screens back in 2007.
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People today are talking about box office movies. It’s pick the best one as all movies are truly astonishing. However, the best reviewed films typically are independents that nobody watches. It’s up to you to figure out which films warrant to see, good movie reviews or not – bear in mind 90% of them are formulaic and insult the intelligence of a chicken. (Granted, they take intelligence to appreciate!) For instance, the new version of A Christmas Carol got the best of reviews and the worst of reviews – and dominated box office. The Men Who Stare at Goats wasn’t a huge smash, and got about the same. However, The Box and the Fourth Kind both got a hiding from critics, and weren’t huge ticket sellers.