Box Office: Almodovar’s Best Opener; “Precious” Shines In Shadow of “New Moon” (UPDATED)
by Peter Knegt (November 23, 2009)
A scene from Pedro Almodovar's "Broken Embraces." Image courtesy of Sony Pictures Classics.
Expanding to 629 screens, this was the weekend for “Precious” to truly prove itself a formidable box office entity. Adding on 455 screens and screening all over the country, it did just that. According to estimates provided by Rentrak today, the Lee Daniels film grossed $11,007,500 over this pre-Thanksgiving holiday weekend, averaging a fantastic $17,501. This was all the more impressive coming in the midst of one of the most robust female-driven box office weekends in film history. Summit Entertainment’s “The Twilight Saga: New Moon” was obviously the box office story of the weekend, grossing an astronomical $140.7 million dollars, while Sandra Bullock starrer “The Blind Side” played a surprisingly strong bridesmaid to “New Moon” by opening to $34 million (Bullock’s best opening ever). With these two films competing for similar audiences as “Precious” (“New Moon”‘s audience was dominated by women, while “Blind Side” played largely to both women and African-American audiences), it’s quite incredible that all three films seemed to exceed expectations in their first wide (or in “Precious”‘s case, semi-wide) weekends. “Precious” is now heading into the Thanksgiving frame - one of the most potent of the year - with $21,403,000 already in its pocket, a gross some wondered if it could ever even hit. It’s quite possible the film could be pushing $50 million before the awards boosts of December even comes into play. One film that could also be having a very nice Thanksgiving is Wes Anderson’s “Fantastic Mr. Fox.” In its second weekend of limited release, the film remained on its four New York and Los Angeles screens and fell only 25%, grossing $199,000 for a sky-high $49,750 per-theater-average. That made for the year’s best second weekend average (topping “Precious”) and bodes very well for its wide expansion on Wednesday, when it hits over 2,000 screens for turkey weekend. The debut of Pedro Almodovar’s “Broken Embraces” edged out “Mr. Fox” for the weekend’s top per-theater-average, with audiences embracing the Penelope Cruz starrer to the tune of $107,597. That made for a $53,798 average, which if estimates hold will edge out “Talk To Her”‘s $52,198 average and “Bad Education”‘s $49,123 for the best Almodovar debut ever in North America. The Sony Pictures Classics release will expand in coming weeks, attempting to outgross Almodovar’s top overall gross for 2006’s “Volver,” which amassed $12,899,867 in the end.
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