The first official poster for the 69th Festival de Cannes has arrived, and it cannily uses a classic feature – in this case, Jean-Luc Godard's "Contempt" – to look to the future, while also reflecting on the grand festival's impressive history of stellar cinema and lauded auteurs.
The festival describes the new poster in appropriately lyrical terms: "It's all there. The steps, the sea, the horizon: a man's ascent towards his dream, in a warm Mediterranean light that turns to gold. As an image it is reminiscent of a timeless quote by Michel Mourlet used at the beginning of Contempt: 'Cinema replaces our gaze with a world in harmony with our desires.'"
Moreover, Cannes is viewing this new edition as a major step (pun intended) forward, sharing: "On the eve of its 70th anniversary, by choosing to represent itself under the symbol of this simultaneously palimpsest and unambiguous film, the Festival is reiterating its founding commitment: to pay tribute to the history of film, and to welcome new ways of creating and seeing. The steps represent a kind of ascension towards the infinite horizon of a cinema screen."
The poster was designed by Hervé Chigioni and his graphic designer Gilles Frappier. The 2016 visual identity has been created by Philippe Savoir (Filifox).
The Cannes Film Festival will take place from May 11-22, in Cannes, France.
Check out the new poster below.
Check out the latest trailer for Cannes winner "The Measure of a Man" below.