UPDATE: 4-Day Weekend Estimates: “Gomorrah” Has Highest Limited Debut Of ‘09; Sets IFC Center Record
by Peter Knegt (February 15, 2009)
A scene from Matteo Garrone's "Gomorrah." Image courtesy of IFC Films.
Matteo Garrone’s Italian mob film “Gomorrah” found the highest per-theatre-average debut of 2009 this President’s Day weekend, according to four-day estimates provided this afternoon by Rentrak. On 5 screens, the IFC release grossed $102,702 for a $20,540 average. That even topped overall box office leader “Friday The 13th”‘s $14,56- PTA. It also set a record for the biggest opening weekend ever at the IFC Center in New York City, grossing an estimated $32,000. “Gomorrah” played to sold-out houses all weekend-long, with hundreds of would-be movie patrons turned away. The strong numbers for Gomorrah helped lead the IFC Center complex to its highest grossing weekend of all-time with an estimated take of $53,870, beating the previous record weekend by nearly $10,000. The previous highest grossing weekend for the IFC Center was $43,337 from January 25-27, 2008 in conjunction with the opening of “4 Months, 3 Weeks and 2 Days.” On Sunday, February 15th, the IFC Center broke the record for its biggest one-day gross, taking in more than $20,167 in a single day. “We couldn’t be happier audiences are turning out for Gomorrah in such huge numbers,” said IFC Entertainment President Jonathan Sehring in a statement. “We knew going into the weekend that awareness for the film was high, but to set an IFC Center record exceeded our expectations. The box office numbers show that U.S. audiences have a real hunger for quality foreign films, and as we make the film available across the country we hope arthouse movies lovers as well as fans of the mafia genre will soon discover this extraordinary film.” On Friday, Gomorrah out-grossed all other films at the Lincoln Plaza Cinemas in New York including nominees “The Wrestler,” “Slumdog Millionaire” and “The Class.” “We are thrilled with the results and the response to the film,” said Mark Boxer, IFC VP of Distribution, in a statement. “The film appealed to a wide-range of filmgoers in New York and Los Angeles, along with avid art house patrons in all key age groups.” Including its unjustifiably failed Academy qualifying week back in December, “Gomorrah” has now grossed $113,107 (for more on the film, check out iW’s recent interview and exclusive clip, which also includes a “Gomorrah”-themed giveaway contest).
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