Finlay: I came to crowdfunding because I was stuck in a legal hellhole on a commissioned film. Having meetings all the time is not being a filmmaker. I have to hold a camera.
I went into it blind – my art will get me money. Indiegogo put me in touch with a very outspoken American filmmaker who had a successful campaign. He just said, put yourself in the trailer and get an audience. I ignored him, cut a trailer and made 10p. It was terrible. So I redid it and did what he said, and the money started to come in. The connection symbolized an idea that there was support for this film.
Artigas: For me building a community (I have only built one) is not about making the film, it’s about building something for life. You can use that to empower them, but also to be keep making films and making them for the same people. We are making another project now about police corruption in Barcelona. Of course it appealed to the same community. The other campaign took six months to raise 5,000 Euros. We made the same amount in a couple days. When we mentioned the case we were going to document, they were on board. It’s a good way to start the project.