By Paula Bernstein | Indiewire July 15, 2013 at 1:17PM
These days we are all tech experts and consumers-- and while there are countless web sites devoted entirely to technology news, none of them are exclusively focused on technology news for filmmakers and film fans. We at Indiewire are hoping to fill that void by giving you digestible doses of tech news. Here's what's up in the tech world today:
1. May the app be with you: Fans of "Star Wars" and "Angry Birds" are in luck. Rovio Entertainment and Lucasfilm plan to release "Angry Birds Star Wars II" on Sept. 19. The first "Angry Birds Star Wars" game was downloaded over 100 million times so it isn't surprising they're going for a sequel. The new game will introduce new "Angry Birds" characters inspired by the "Star Wars" prequels. So look out for young Anakin, Mace Windu and Darth Maul. Get ready to "join the pork side" and play the game as a villainous pig. The new game will introduce Telepods, physical toys players which, when placed near the smartphone or tablet, can be teleported into a game. It's not a huge leap to see two hit brands create a mega-successful game. How long before we see more games based on successful indies?
2. YouTube Courts "Generation C:" With a healthy investment from Google, YouTube's studio is hoping to spawn the next internet sensation. YouTube has dubbed the term "Generation C" to refer to the Millennials who create content, curate content and share it with their community (Generation C, get it?). In an in-depth story at FT.com, Matthew Garrahan describes the scene at YouTube's Los Angeles production complex. Indiewire has also written about YouTube's efforts to produce original programming and compete with Netflix.
3. Looking to strike it rich? Which is the better bet: Silicon Valley or Hollywood? Nick Bilton of "The New York Times" breaks down your odds and concludes, "If you want bigger wins, go with Silicon Valley, if you want more consistent, but smaller returns, pick Hollywood. But if you want to reliably make money, go with neither." Seems like sound advice. Of course, the real question is: do you want to make movies or not?
4. You've heard of Smell-o-vision…now there's a new camera in the works that can capture smells. The Madeline, created by London-based designer Amy Radcliffe, functions like a 35mm camera, but "captures the molecular makeup of a smell and outputs little scent memory capsules," according to Wired. We're intrigued.
5. Copyright Controversy: "Best practices" isn't enough to combat copyright infringement, said MPAA chairman Chris Dodd. Dodd argues that voluntary agreements from companies such as Google, AOL, Microsoft and Yahoo that manage internet advertising, will not prevent internet pirates from profiting off of copyrighted content, according to The Hollywood Reporter. In a statement issued today, Chris Dodd called the new voluntary "best practices" agreements “an incremental step forward that
addresses only a narrow subset of the problem and places a
disproportionate amount of the burden on rights holders is not
sufficient.” What do you think?