By Jay A. Fernandez | Indiewire October 3, 2012 at 5:25PM
Longtime publicist Nicolette Aizenberg has taken on the meaty job of steering publicity for newly formed distributor A24. The New York-based former 42 West senior exec already has A24’s first two films, the recent acquisitions “Ginger & Rosa” and “A Glimpse Inside the Mind of Charles Swan III,” on the runway in need of attention.
As head of publicity, Aizenberg has several challenges right out of the gate. Sally Potter’s “Ginger and Rosa” has emerged from its Telluride and Toronto film festival premieres with strong critical response and awards whispers pushing Elle Fanning’s lead performance. With A24 principals David Fenkel, Daniel Katz and John Hodges already committing to an Oscar-qualifying run in December for the coming-of-age drama, Aizenberg has very little time to get an awards campaign running.
That the film is the company’s first release carries its own pressures, but Aizenberg was already handling publicity for Potter’s film at 42 West, so she’s not starting from scratch.
“Swan” has some built-in challenges as well, not least that it stars the often-toxic Charlie Sheen, who hasn’t appeared in a well-received film since his cameo in “Being John Malkovich” in 1999. In addition, writer-director Roman Coppola has not made a film since his 2001 feature debut, “CQ,” which failed to draw attention or accolades. With “Swan,” however, Aizenberg has a little more time, since it is slated for a February release.
The A24 crew is eager for Aizenberg to be aboard the new venture.
“Nicolette is incredibly talented, hard working, and thoughtful,” said Fenkel, Katz and Hodges. “She is an innovator with a comprehensive understanding of how to best navigate the film publicity realm, and also all aspects of film distribution. Additionally, she has a deep appreciation of the changing world, and the need to use traditional and creative methods to achieve the goal of each film.”
Along with 42 West, Aizenberg has worked for Miramax Films, Samuel Goldwyn Films and Palm Pictures on films such as “The Killer Inside Me,” “Bernie,” “End of Watch,” “The Kids Are All Right,” “No Country for Old Men,” “The Diving Bell & the Butterfly,” “The Squid and the Whale” and “Super Size Me,” among others.