The blog with the most comprehensive coverage of "Brokeback Mountain" has been Towleroad, which now includes a lengthy, candid interview with Focus Features' James Schamus:

[There were] a few paragraphs of post-Globes coverage in the New York Times. [The writer] Sharon Waxman created this impression that because of some "resistance" we're meeting with the "broader public" we've started putting ads in the papers that emphasize the heterosexual relationships. Which is complete and utter bullshit. It's unbelievable.