A Home For Chris Rock's "Hair"

A scene from Jeff Stilson's "Good Hair." Image courtesy of Roadside Attractions.

Roadside Attractions and Liddell Entertainment have acquired the worldwide rights to Sundance premiere "Good Hair." The film, a look at the African American hair culture, won the Special Jury Prize for U.S. Documentary at the fest. Directed by Jeff Stilson and produced by HBO, "Hair" features Chris Rock, who goes on a mission for answers after his daughter, Lola, came up to him crying and asked, "Daddy, how come I don't have good hair?" Celebrities such as Ice-T, Nia Long, Paul Mooney, Raven Symone, Maya Angelou, and Reverend Al Sharpton all offer their stories and observations to Rock.

"I'm very happy to be working with the good people at Roadside Attractions. I loved the job they did with 'Super Size Me' and hope we can have similar success." said Chris Rock in a statement.

The deal was announced jointly by Howard Cohen, Co-President of Roadside Attractions, Mickey Liddell of Liddell Entertainment and Michael Lombardo, President, Programming Group and West Coast Operations, HBO. Roadside plans to release the film domestically this fall. Lionsgate will handle home video and other domestic ancillary rights and HBO will retain pay cable rights and will broadcast the film in their traditional pay TV window.

"Chris Rock has always been able to come at everyday topics from a completely fresh perspective. His ability to mix incisive social commentary with huge laughs, I believe, makes him this generation's answer to Mark Twain," said Howard Cohen, Co-President, Roadside Attractions, in a statement. "'Good Hair' is revelatory, provocative, thoroughly-researched and, most importantly, just funny as hell."