By Eugene Hernandez | Indiewire January 20, 2010 at 4:26AM
Ahead of this week's Sundance Film Festival, veteran film distribution and marketing consultant Richard Abramowitz is launching, with Kirt Eftekhar, a new domestic distribution company dubbed Area23a.
First up for the company are releases of Bill Guttentag and Dan Sturman’s acclaimed “Soundtrack for a Revolution" from Louverture Films and Sandy Cioffi's "Sweet Crude."
Called a "new model", hybrid distribution company, the outfit will aim to release movies in libraries, museums, community centers, and college campuses, as well traditional venues including theaters, cinematheques and festivals. And Area23a has struck a deal with New Video to handle VOD, DVD and Blu-ray releases.
"It’s time to expand the definition of 'theatrical' distribution," Abramowitz said in a statement. "When people leave their homes to see a movie, they’re seeking a communal experience. We’ll provide that and more: a live component, which can’t be duplicated at home on a flat screen or in a dorm on a laptop."
The new company said today that they intend to focus on, "event driven films, with a special emphasis on social issue and music performance films."