Think you can't afford a 4K digital production camera? Think again. The highly anticipated Production Camera 4K
is now shipping -- and here's the good news. Blackmagic has dropped the initial $4,000 price more than $1,000 to make the camera more accessible to filmmakers at $2,995, Blackmagic Design announced today. The new pricing makes the camera the cheapest 4K pro camera on the market -- at least for the moment.
The new price -- the lowest of any 4K digital production camera -- will be available for all customers, including pre-orders. It will be available at Blackmagic Design resellers worldwide. Blackmagic Production Camera 4K is a super high resolution 4K digital production camera for Ultra HD television production. It features a large Super 35 sensor, professional global shutter and EF and ZE compatible lens mount."The support from the creative community for the Blackmagic Cinema Camera and Production Camera 4K has been amazing," said Grant Petty, CEO, Blackmagic Design in a statement. "As with all of our products, we work hard in production to reduce costs so we can pass along the savings, even to our first Blackmagic Production Camera 4K customers. The Blackmagic Production Camera 4K is a perfect companion for ATEM Production 4K switchers and we hope the new low price will help more customers to expand their Ultra HD live production set ups with even more camera angles!"