"You could feel the energy there," said Alicia Keys onstage on at New York's Ziegfeld Theater in introducing Amir Bar-Lev's documentary "12-12-12," which chronicles the concert that raised more than $50 million for Hurricane Sandy relief in which she performed alongside Bruce Springsteen, Paul McCartney, Kanye West, The Rolling Stones and many more acts. The same could be said for the film's New York premiere last Friday at the Ziegfeld.
At many points throughout the feature length doc (eligible in the crowded Oscar documentary race), folks in attendance clapped, cheered and swayed their heads to the music. No one got up to dance in the aisle but it wouldn't have been out of place.
That's not to say Bar-Lev's film, celebratory in tone, is just a straight-up concert doc; far from it. The film delves into how producers James Dolan, John Skykes and Harvey Weinstein pulled off the massive event in record time; revels in the backstage camaraderie among the concert's star-studded lineup; and, in a hilarious moment, proves how Eric Schmidt, Google's executive chairman, can solve the toughest of problems with one quick phone call. Best of all, Bar-Lev also dedicates ample time to some of the first responders, who attended the event, and tells their stories.
The Weinstein company opens the film in New York and Los Angeles this Friday, November 15. All proceeds from the box office will benefit the Robin Hood Sandy Relief Fund.
Below view photos from the premiere: