By Bryce J. Renninger | Indiewire February 22, 2011 at 5:49AM
In a deal that will escalate the streaming video wars, Amazon Prime members now have free access to more than 5,000 streaming films and TV shows.
Titles included are the "Dragon Tattoo"/"Millenium" trilogy, "Food, Inc.," "March of the Penguins," "Amadeus" and "Chariots of Fire." TV shows in the deal include "Doctor Who," "Fawlty Towers" and "Farscape."
Early media response is intrigued but less than overwhelmed. Peter Kafka at All Things D describes the deal as "Amazon’s cautious toe-touch into Web video subscriptions... In essence, Amazon is more or less doing what Netflix did when it started out on the Web, too: Grabbing the streaming rights to whatever it could buy/afford, and throwing it in as a freebie."
At Engadget, which sniffed out the launch late last month,Tim Stevens tried out the product across a number of devices and found the experience pleasant enough. "Ultimately you can't be too harsh on a service that comes for 'free' and just makes an already tempting offering even more appealing, but ultimately Prime Instant Videos is actually quite good. No, the quality isn't quite as good as Netflix and you're going to have a hard time finding anything here that hasn't already been served up there, but now Amazon has another nice bonus to go along with all that two-day shipping."
The Prime membership, which currently remains at the $79 annual rate, offers regular Amazon users faster and discounted shipping. Current members will be grandfathered into the new deal.
The full press release on Page 2.
Amazon Prime Members Now Get Unlimited, Commercial-free, Instant Streaming of More Than 5,000 Movies and TV Shows at No Additional Cost
Amazon Adds Instant Videos to Amazon Prime
SEATTLE, Feb 22, 2011 (BUSINESS WIRE) --
Amazon.com, Inc. (NASDAQ:AMZN) today announced the launch of a new benefit for Amazon Prime members: unlimited, commercial-free, instant streaming of more than 5,000 movies and TV shows. This new benefit is being added at no additional cost -- Prime membership will continue to be $79 per year. Amazon Prime's all-you-can-eat free Two-Day Shipping has already attracted millions of members. Customers can learn more about an Amazon Prime one-month free trial and start watching instantly at www.amazon.com/primevideos.
"Millions of Amazon Prime members already enjoy the convenience of free Two-Day Shipping," said Robbie Schwietzer, vice president of Amazon Prime. "Adding unlimited instant access to thousands of movies and TV shows at no additional cost is a great way to give members even more value for their $79 annual Amazon Prime membership."
Movies and TV shows included with an Amazon Prime membership can be watched instantly on Macs, PCs and nearly 200 models of Internet-connected TVs, Blu-ray players and set-top boxes that are compatible with Amazon Instant Video. The selection of videos available for instant streaming currently includes movies, such as "The Girl with the Dragon Tattoo" trilogy, "Amadeus," "Syriana," and "Chariots of Fire," noted documentaries such as "Food Inc.," "March of the Penguins" and "Ken Burns' National Parks," plus TV shows, such as "Doctor Who," "Farscape," "Fawlty Towers" and children's shows, such as "Arthur," "Caillou," "Super Why!" and "Mister Rogers' Neighborhood."
Amazon Prime is a membership program that offers customers unlimited free Two-Day Shipping with no minimum purchase requirement for only $79 a year. Millions of items are eligible, including books, home and garden products, electronics, video games, clothing, accessories and beauty products. With the introduction of Prime instant videos, free trial and paid Amazon Prime members in the U.S. now also have unlimited instant access to more than 5,000 videos.
Amazon Instant Video is a digital video service that offers customers more than 90,000 commercial-free movies and television shows to buy or rent on an a la carte basis. New-release movies are often available as soon as they are released on DVD, and many TV shows are available the day after their first broadcast. Amazon Instant Video also offers thousands of movies and TV shows in high definition. With Amazon Instant Video, customers can watch instantly on Macs, PCs, and nearly 200 Internet connected TVs, Blu-ray players, and set-top boxes. To learn more about Amazon Instant Video on your TV, visit www.amazon.com/watchontv.
"In addition to now offering unlimited, commercial-free, instant streaming of 5,000 movies and TV shows to Amazon Prime members, we continue to offer all customers more than 90,000 movies and TV shows through Amazon Instant Video," said Cameron Janes, director of Amazon Instant Video. "With Amazon Instant Video customers can rent or purchase hit movies, such as 'The Social Network' as well as purchase the latest TV shows available the day-after they broadcast."
Customers who receive Prime shipping benefits through our Amazon Student and Amazon Mom programs can upgrade to receive paid Prime benefits for just $79 a year.
For more information on Amazon Prime and Prime instant videos and to start an Amazon Prime free trial, visit www.amazon.com/primevideos.
For more information on Amazon Instant Video, visit www.amazon.com/instantvideo.