“Amelia” Premiere: An Unique Bash for “America’s First Celeb”
by Brian Brooks (October 21, 2009)
"Amelia" director Mira Nair and actress Hilary Swank at the NYC premiere of their film Tuesday night. Photo by Marion Curtis
indieWIRE raced uptown Tuesday night for a premiere party and we found ourselves sipping champagne amongst racks of clothes, wandering celebrities and tasty morsels served by a really hot staff… Fox Searchlight threw its New York bash for Mira Nair’s “Amelia,” with a screening at the Paris Theatre in Midtown, followed by a party at Bloomingdales on the Upper East Side (Bloomies and Vanity Fair co-hosted the bash). indieWIRE arrived at the party on the early side, and we walked all the way around the perimeter of the store looking for the usual party props that would indicate the entrance: pushy photographers, curious crowds, a step and repeat, a red carpet, a bevy of publicists or a scattering of Secret Service lookalikes who serve as security. But none of that. From the outside, it could’ve been any other Tuesday night outside Bloomingdales flagship store in Manhattan, at least initially. After scanning our invitation, we walked back to where it said to enter, and found only a couple of photographers gathered on the sidewalk. The two or three cameramen immediately turned and started snapping actor Ewan McGregor as he exited a car with a small group of people, and walked inside the store. And with that, we followed him and eventually found ourselves on the third floor for the party, where three makeshift bars had been set up, and invitees had gathered. This was definitely different from the “usual premiere party,” whatever that means, but several people indieWIRE ran into seemed to agree. Folks even joked that they felt the urge just to grab something off the rack (but that didn’t happen). Inside, displays were full of Amelia Earhart-inspired aviator clothing and costumes, and a wall displayed Earhart’s rise to fame as the first female pilot to fly across the Atlantic and the first person ever to fly from Hawaii to California.
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Actually, we have written from parties and incorporated comments from filmmakers and cast for quite awhile. The circumstances of this party was that our conversation with Nair was interrupted, so we just reported it as it happened. You may not like party coverage and that’s up to you, but it is nevertheless a part of the roll out of many films and they’re tied to other commercial and/or charitable organizations, so we have decided to recognize that reality.
I don’t recall over the past ten years reading as many Indiewire TOP STORIES that focus on the experiences of it’s staff at parties until recently. Is this what the the aquisition by Snag Films has led to, or is this what the idie filmmaking readership wants to read about?
Hope it’s good