"The imbalance created by the lack of gender parity offers an opportunity for Tangerine to take advantage of relevant stories and distinct voices found in this underserved work force," said Amy Hobby in a statement.
Anne Hubbell added, "Raising awareness for and cultivating community around female filmmakers will be unique and essential to the plan. Utilizing all social media tools and creating grassroots opportunities for personal interaction, Tangerine will cultivate a fan base while simultaneously creating work for that audience."
The company will also launch a website that will promote work by women, link to relevant blogs and feature dispatches from the sets of the company’s current productions.
Amy Hobby has for 20 years produced award-winning films, including eight Sundance premieres (two of them Grand Jury prize winners). Anne Hubbell has 20 years of film industry experience in the corporate and not-for-profit arenas. She currently hold the role of Sales and Marketing Director at Eastman Kodak, where she works closely with hundreds of independent filmmakers, production personnel and studio executives. She serves on the boards of the New York Production Alliance and New York Women in Film and Television, and is a member of the Producers Guild of America.