Anchor Bay Films will distribute Rob Zombie’s "The Lords of Salem" in the U.S. The horror pic premiered at the 2012 Toronto International Film Festival's Midnight Madness section.
Written and directed by Zombie, "The Lords of Salem" stars Sheri Moon Zombie, Bruce Davison in the story of a radio station DJ who receives a wooden box containing a vinyl record labeled as "a gift from the Lords." She thinks it's a band promo, but listening to the music trigger flashbacks of Salem's dark past.
Indiewire critic Eric Kohn, who reviewed the film out of Toronto, wrote that "Zombie too often gives into the tendency to let the soundtrack overemphasize the scares, but his nightmarish visuals transcend the hackneyed narrative. The witches' agenda comes secondary to the freakish ways that Zombie depicts it, including a montage of mayhem that's profoundly disturbing for reasons that have nothing to do with their context."
READ MORE: Toronto Review: Overly Familiar 'Lords of Salem' Is Still a Creepy Change of Tune for Director Rob Zombie
The deal was negotiated by Kevin Kasha, Marc Barson and Josh Thomashow for Anchor Bay Films and by Josh Braun of Submarine and Brian Kavanaugh-Jones for Alliance Films. Alliance Films financed the film, which was produced by Andy Gould, Jason Blum, Oren Peli and Steven Schneider. Kavanaugh-Jones is the executive producer.