And, often, most of your friends and family have never heard of crowdfunding.
A crowdfunding consultant for a film told us, "
Have a few project updates (videos and letters) ready before you launch your campaign.
The consultant explained to us, "
The doc director added, "Have emails ready to send out on the first two days. It took me a really long time to send out the first emails. I didn't realize how long it really takes to send a separate email to everyone I know."
Sure, it's as much work as a job, but so is raising money for a film any way you slice it.
"I thought of it like this: there are so many grants I've applied to," the doc director told Indiewire. "It's a lot of work to apply for a grant, and you send out the applications, and a few months later you (mostly) get a rejection letter. This was like a grant -- actually my campaign raised slightly more than, say, the Sundance grant gives (or so I've read!) -- but I got to make it happen by engaging in an active process as opposed to the passivity of waiting for a granting organization to reject your film (or once in a great, great while, support it.)"
You have to do something to justify people supporting your project over others!
A documentary producer told us, "You have to be very aggressive about getting the word out about the campaign day after day. You need great incentives and fresh reasons why people should give you their 10, 25, 50 dollars instead of someone else. Otherwise you'll get lost in the shuffle.
"I think crowdfunding is still a viable model for some projects that already have a strong, built-in fan-base, or campaigns that create a really strong incentive or angle for giving. But in general, yes -- I do think there's crowdfunding fatigue, especially in this economy. I see a lot of projects out there really struggling to meet their goals."