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Arty, Movie Posters

Indiewire By Indiewire | Indiewire January 3, 2006 at 1:53AM

In The New York Times, Christian Moerk explores the latest in movie posters, writing, "The formula that once guaranteed success is now so ubiquitous that posters in that vein are nearly invisible. So what does it take to get noticed some 80 years later, especially when you're selling yet another horror film, without the luxury of big stars? Surprisingly, the answer may be fine art."
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In The New York Times, Christian Moerk explores the latest in movie posters, writing, "The formula that once guaranteed success is now so ubiquitous that posters in that vein are nearly invisible. So what does it take to get noticed some 80 years later, especially when you're selling yet another horror film, without the luxury of big stars? Surprisingly, the answer may be fine art."