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"Being Elmo" Doc To Hit Theaters Across World

Photo of Bryce J. Renninger By Bryce J. Renninger | feelingsoblahg.blogspot.com May 23, 2011 at 4:12AM

The crowd-pleasing profile of Sesame Street's most beloved character (and his friend Kevin Clash), Constance Marks's "Being Elmo," will come to the US, Canada, and Australia/New Zealand. The film received a special jury prize at this year's Sundance.
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The crowd-pleasing profile of Sesame Street's most beloved character (and his friend Kevin Clash), Constance Marks's "Being Elmo," will come to the US, Canada, and Australia/New Zealand. The film received a special jury prize at this year's Sundance.

Submarine, the company handling the film's worldwide sales, will release the film in the US while PBS's Independent Lens series will screen the film on TV. The film's DVD/VOD release comes courtesy of New Video. Mongrel Media will handle a Canadian theatrical release, and Madman Entertainment will release the film in Australia and New Zealand.

Full release below:

SUBMARINE ANNOUNCES MULTIPLE DEALS FOR BEING ELMO

Submarine to release Theatrically in U.S.
New Video to handle DVD & Digital Platforms
ITVS & Independent Lens to air TV
Mongrel Media to handle Canadian Release
Madman Entertainment to handle Australia & New Zealand Release

Cannes Film Festival - May 20, 2011 - Submarine announced today that it has concluded a number of licensing deals for Constance Marks' Sundance Special Jury Prize Winning feature documentary film BEING ELMO. The deals were negotiated by Josh Braun & David Koh of Submarine Entertainment on behalf of the Filmmaker and Producers along with Mark Kashden, VP of Acquisitions for New Video; Lois Vossen, VP of ITVS & Independent Lens; Hussain Amarshi, President & Caroline Habib, VP for Mongrel Media; and Paul Wiegard, Managing Director of Madman Entertainment. Submarine will release the film theatrically later this year and qualify the film for Academy Award consideration after the film plays festivals around the country. New Video will release on DVD and Digital through their Docurama Films label. ITVS & Independent Lens will air the first tv window. Mongrel Media will release in Canada. Madman Entertainment will release in Australia, New Zealand, and South Africa. Submarine is representing the other international territories at this year's Cannes Film Market.

BEING ELMO was Directed and Produced by Constance Marks. Produced by James Miller, Corinne LaPook. Composed by Joel Goodman. Cinematography by James Miller. Editor and Co-Director Philip Shane. Editor Justin Weinstein. Assistant Editor Roger Matthews.

BEING ELMO premiered at this year's Sundance Film Festival where it won the Special Jury Prize and most recently screened at this year's HotDocs Festival in Toronto. It has played to sold-out audiences at festivals across the USA. Beloved by children of all ages around the world, Elmo is an international icon. Few people know his creator, Kevin Clash, who dreamed of working with his idol, master puppeteer Jim Henson. Displaying his creativity and talent at a young age, Kevin ultimately found a home on Sesame Street. Narrated by Whoopi Goldberg, this documentary includes rare archival footage, interviews with Frank Oz, Rosie O’Donnell, Cheryl Henson, Joan Ganz Cooney and others and offers a behind-the-scenes look at Sesame Street and the Jim Henson Workshop.

Constance Marks stated, "We are very excited to be working with our new partners to bring BEING ELMO to a global audience."

"Connie has made a genuinely brilliant film about the man behind a childhood icon, his incredible realm of invention and imagination that is usually restricted to 7-year olds," said Susan Margolin, Co-President, New Video. "We are excited to support BEING ELMO's platform release and to bring Kevin's inspiring story to audiences of any age."

ITVS/Independent Lens stated, "Independent Lens champions stories about mavericks who fulfill their own personal vision in a way that makes the world a better place--people like Elmo creator Kevin Clash," said Lois Vossen, Founding Series Producer. "BEING ELMO captures the man and the magic that brings Elmo to life. It celebrates the creative process and encourages all of us--no matter our age--to develop the good in our own hearts and make it part of the world."