Berney & Pohlad Unveil Apparition, Align with Sony
by Brian Brooks (August 6, 2009)
Bob Berney and Bill Pohlad. Image provided by Apparition.
In a long awaited unveiling, former Picturehouse chief Bob Berney and producer Bill Pohlad, from River Road, have formally announced their new film distribution company. The outfit, named Apparition, has an initial slate that includes “The Tree of Life,” written and directed by Terrence Malick, starring Brad Pitt and Sean Penn as well as Jane Camption’s Cannes competition film, “Bright Star.” Apparition also announced today a partnership with Sony Pictures Worldwide Acquisition Group (SPWAG) for all domestic ancillary rights to their films. Written and directed by Oscar nominee Terrence Malick, “The Tree of Life” is described by Apparition as “a mystical epic” that includes Pitt, Penn, and newcomer Jessica Chastain. The film tells the story of a family who must come to terms with a devastating loss. In doing so, they discover life’s most important lessons of unselfish love and forgiveness. The film is co-produced by Pohlad, Sarah Green, Brad Pitt, Dede Gardner, and Grant Hill. While no theatrical release date has been announced, the film will be released later this year. As previously announced, Oscar-winner Campion’s “Bright Star,” about the three-year romance between 19th century poet John Keats and Fanny Brawne, will open September 18th. “Bill and I are creating a company where the art of filmmaking is truly a priority,” commented Berney in a statement. “The birth of a new company that works in concert with artists while employing creative marketing strategies is a winning combination and is the essence of Apparition.” Continuing, Berney added, “Working with filmmakers like Terrence Malick and Jane Campion right out of the gate is a great indication of the kinds of relationships that we hope this company will be built on. And our relationship with Sony is the same. They are a bold company with tremendous assets and reach. But they also share our belief in championing extraordinary product.” “The goal here was to create a company that can be a real home for filmmakers. A company that has a sensitivity and passion for the work as well as an ability to bring it to the marketplace with ingenuity and creativity.” added Pohlad. “Bob already has a reputation for having those qualities, and it was his involvement that really made this happen.”
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