A short film co-directed by Madonna with Steven Klein will be distributed by BitTorrent via a new format, BitTorrent Bundle.
It seems only fitting that BitTorrent, the company which has long been associated with digital piracy, would support a project about freedom of expression.
The 17 minute-film, "secretprojectrevolution," will launch "Art For Freedom," an online global initiative to support freedom of expression.
Created by Madonna, the initiative will be curated by VICE and distributed by BitTorrent. It will encourage users to submit video, music, poetry and photography that examines the issue of freedom and revolution around the world.
"My goal is to show by the example of secretprojectrevolution my creative commitment to inspire change in the world through artistic expression," Madonna said in a statement. "I hope my film and other submission to Art For Freedom will be a call-to-action and give people a place to voice their own creative expression to help fight oppression, intolerance and complacency."
The film, which will be distributed as a BitTorrent Bundle, will be available for free download beginning September 24 at 2 pm EST.
Yesterday, Madonna participated in an AMA session on Reddit and mentioned an "ambitious" project she was working on.
BitTorrent Bundle is a new format designed to give "artists and publishers an entirely new, people-driven distribution tool that is limitless in quality and versatility – enabling them to connect with fans however and wherever they want," said Shahi Ghanem, Chief Strategy Officer for BitTorrent, Inc. in a statement.
BitTorrentBundle is designed to hold any file type, and any file size. Users will be able to download and "unlock" the "secretprojectrevolution" Bundle to receive the film, plus bonus content, for free.
Fans who download the "secretprojectrevolution" Bundle will also receive stills from the film and three HD film trailers. Users who submit their email will unlock access to the Revolution film in both HD and 2K Digital Cinema resolution, an exclusive HD and 2K Digital Cinema interview with Madonna conducted by Eddy Moretti, VICE's Chief Creative Officer, as well as a special handwritten message from Madonna.
"This film operates on many levels. It examines our private prisons. It questions what we do, how we do it, and how we treat others. It questions our governments, and our collective thought patterns. Think about it - the power of art can lead to peace," said Steven Klein in a statement.