BIZ: Hollywood and IndieWood Be Warned: AFM Embraces "Independent" Film

by Maud Kersnowski/indieWIRE

(indieWIRE/02.25.02) -- Every March the major players of the film financing and distribution worlds hang plastic badges around their necks and invade the LA beach town of Santa Monica for the American Film Market (AFM) taking place this year February 20 - 27. The event is one of the largest official film markets outside of Cannes, with over a billion dollars in foreign rights sold here annually.

The AFM is a market; not a festival, which means the focus here is
business, not artistic merit