The Icelandic environmental documentary "Nattura-Summer 2008" will be released exclusively on iTunes today, March 10 via an exclusive digital distribution partnership with E1 Entertainment Distribution U.S. The film focuses on the current environmental issues that face Iceland and includes interviews with Bjork and many other well-known Icelandic figures. All proceeds from the documentary will benefit the Nattura Campaign.
Directed by Charlie Lightening, "Nattura-Summer 2008" focuses on "the proposed plans to increase the use of aluminum smelters as a means to harness Iceland's natural energy." As an alternative to these industrial practices, the documentary offers innovations and attempts to reinvigorate a larger discussion and debate on these key issues. The documentary continues Bjork's close involvement with the Nattura Campaign, which was founded in an effort to generate alternative, sustainable and eco-friendly ways to utilize Iceland's natural resources. In a statement, Bjork' said: "It is now more important than ever before to emphasize a respect for nature...I believe that profits, technological advances and working together with nature can all go hand in hand. None need to be sacrificed at the expense of the others."
For more information on the documentary and the Nattura Campaign please visit www.nattura.info or www.bjork.com.