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by Paula Bernstein
October 22, 2013 10:49 AM
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See the Lovers of 'Blue is the Warmest Color' in GIFs

The buzz surrounding Palme d'Or winner "Blue Is the Warmest Color" continues to grow in anticipation of the film's release this Friday, October 25 in New York and L.A. The controversial three hour French film, directed by Abdellatif Kechiche chronicles the relationship of a pair of young female lovers (Adele Exarchoupolos and Lea Seydoux) over several years. Although much of the press related to the film so far has focused on the explicit sex scenes, the film is about coming of age and forging an identity in the world.

READ MORE: Adèle Exarchopoulos Addresses the 'Blue is the Warmest Color' Daily Beast Controversy and the Film's Sex Scenes

To build excitement about the film's limited release on Friday, IFC Films, which is distributing "Blue," created a standalone Tumblr. "'Blue' lends itself so well to visuals," Shani Ankori, VP of Marketing at Sundance Selects/IFC Films told Indiewire. "If you scroll through the site, you'll see we went beyond making it a straightforward marketing site where it's just the poster, trailer and theater information. We feature a lot of things that are inspired by 'Blue' such as the Egon Schiele paintings."

The IFC Films marketing team also incorporated some of the visuals around the graphic novel by Julie Maroh, which served as the source material for the film, as well as a tribute to past films which stirred controversy about sex and a photo gallery of past NC-17 films ("Blue" will be released NC-17).

So why the animated GIF? "People have heard so much about the controversy around the film, we wanted them to interact with the beauty," said Ankori.

Check out the "Blue is the Warmest Color" GIFs below:

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  • paulakey | October 22, 2013 5:02 PMReply

    Just what I need to balance my site http://stories4hotbloodedlesbians.com
    I blog to support lesbians who are often victims of 'corrective rape' and 'honour killings.'
    I want persecuted lesbians to find a second home and to know they have a rich history as a lesbian. Psychiatrists world wide state that homosexuality is not a disease, mental illness or a perversion and since it cannot be reversed, we are born this way. And sex is our right; love is our right.

  • pandy | October 22, 2013 11:14 AMReply

    This is disgustingly exploitative. You're making me hate this movie. It's lesbian chic for the square set. Why not go out and have some sexual experiences of your own? Brokeback Mountain with young girls.

  • Leticia | October 22, 2013 1:00 PM

    ...you think the animated gifs are a way of justifying the sex in the film? Are you serious? This is just marketing material, same thing as a poster, a trailer or whatever. What sort of political statement does it have? Your first comment doesn't even have anything to do with the news. What the hell.

  • Pandy | October 22, 2013 12:11 PM

    So, in your rush to justify the film, you actually think animated gifs is the way to go? You can join the group which is making this movie seem like its all pretension and hype.

  • Leticia | October 22, 2013 12:04 PM

    I can't decide what is more annoying: the unecessary attention the media is giving to the sex scenes (you realize they are not even 10% of the movie runtime, right?) or comments like these that interpret the film as pornography while never giving it a chance. Give me a break. This kind of thing also makes me hate all the talk about this movie.
    The actresses knew exactly what they were doing and don't even regret making the movie at all. Let's not bother deciding for them if they were exploited or not, shall we?